Quality Street Adds New Flavour To Its Tins

Christmas would not be the same without a large tin of Quality Street, but this festive season we will not only be indulging in handfuls of toffee pennies and green triangles, but a completely new chocolate too.

This is because Nestle has announced it has added a different sweet to its tubs for 2019 in the form of a chocolate caramel brownie.

Chocolate fans will already be able to purchase boxes with the new flavour in from major supermarkets, including Tesco, Iceland and Asda.

The confectionary brand showcased its latest addition – wrapped in distinct bright blue cellophane packaging – on its Twitter account recently.

It Tweeted its 7,363 followers, saying: “What do you think to the new colour? Have you tried our new #Chocolate #Caramel #Brownie Sweet yet? [sic]”

One fan, Emily Marshall, has obviously already sampled the new flavour, and took to social media to tell Nestle: “Chocolate Caramel Brownie @QualityStreetUK is a complete game changer.”

It is not just the contents of the box the brand has changed ahead of its pre-Christmas sales, but the ratio of sweets as well.

Nestle revealed it has increased the amount of chocolate sweets in its boxes from 35 per cent to 46 per cent at the expense of its toffee offerings.

Senior brand manager for Quality Street Ellie Worley said: “2019 is a huge year for Quality Street. We’ve got a new sweet, a new design and we are developing the brand in all areas of the Christmas season.”

Whatever changes Nestle makes, Quality Streets continue to remain exceptionally popular among consumers, with the company producing around 12 million of the sweets every day during the peak season.

To find out more about monopropylene glycol when creating new food flavours, get in touch with us today.

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