New Wimbledon-Inspired Bubbly Launched

Tennis fans who have had their eyes glued to Wimbledon 2019 will be interested to hear Morrisons has launched a new strawberries and cream flavoured bubbly in honour of the tennis tournament.

Wimbledon is synonymous with the traditional English dessert of strawberries and cream, which is why the supermarket giant has decided to cash in on the craze and create a fizzy wine in the same flavour combination.

Sparkling wine buyer at Morrisons Stefan Kazmarcyzyk was reported by the Mirror as saying: “This fizz is an ace with a refreshing flavour that makes it a perfect party drink. We hope our customers serve it up this summer.”

The Garden Party Strawberries and Cream Fruit Fizz has a fresh strawberry zing to it combined with a smooth creamy flavour. A 75cl bottle retails for £5 and has an alcohol content of 5.5 per cent.

Morrisons is also launching another summery drink as well this season, with the introduction of a Parma Violet-flavoured Lambrini.

The fizz is available exclusively in 185 of the supermarket chain’s 493 stores, and retails at just £2.50 for 70cl.

The new drink is being released to celebrate Lambrini’s 25th anniversary, having launched in the mid-1990s when Parma Violets was a very popular flavour of sweets.

According to Lambrini, the new drink is a “nod to the 90s with a favourite old school flavour”.

It has already proved popular with Lambrini’s fans on social media, with many taking to Twitter to express their excitement over the new flavour.

For instance, @mattyleonardd wrote: “Won’t stop till I find the mystical place that sells Parma violet lambrini [sic].”

Ethanol 96 or monopropylene glycol help in the development of new flavours. To find out more, get in touch with us today.

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