For anyone with a sweet tooth and a love of chocolate, designing chocolate bars sounds like the best job in the world.
Many of us will have some interesting flavour combinations in mind too – and now you have the chance to share them with the world courtesy of a competition launched online by Cadbury.
The chocolatier has set up a microsite (cadburyinventor.com) where members of the public are being invited to suggest their own flavour combinations for a new Cadbury Dairy Milk bar.
You’ll have the choice of thousands of ingredients, with the company estimating that there are 90,000 flavour combinations available. Once you’ve come up with your chocolate creation, you need to give it a name and provide a brief description of the inspiration for your bar.
Three flavours will be shortlisted and go into production, to be sold around the UK. The public will then able to vote for their favourite which will hopefully continue to be sold alongside Cadbury classics such as Fruit & Nut, Caramel and many more.
David Shepherd, director of research and development at Cadbury, commented: “We are always looking for ways to innovate and excite the great British public with our products. So we thought what better way to create the next iconic bar than to ask the people that love it the most?”
It will be interesting to see whether the judges shortlist conventional flavour combinations, or ones that are a little more unorthodox.
Earlier this year, Cadbury launched a white chocolate version of its Freddo bars, although unusually they were only available to buy through Amazon. Some fans were also upset by the price at over £3 for the Giant Dream Freddo bars, which were so costly because they were being shipped from Australia, the Daily Mail reported.
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