Baileys Launches Red Velvet Flavour In UK

Fans of Irish cream liqueur and deliciously moist red velvet cake will be excited to hear they will be able to enjoy both flavours at the same time this Christmas.

This is because Baileys has announced it is launching its Red Velvet limited edition drink in the UK for the first time, following its introduction in the USA, revealed Good To Know.

A spokesperson from Baileys teased shoppers by saying the beverage has “the classic cake taste of sumptuous chocolate and cream cheese frosting – without being too sweet”.

They went on to say it “has cocoa running through it to provide a slight but irresistible richness”.

It is the perfect drink to enjoy at Christmas, as Baileys is one of the most popular alcoholic beverages during the festive season. Indeed, according to Talking Retail, 39 one-litre bottles of Baileys were sold every minute in November and December 2013, amounting to 55,632 bottles every day.

Over the years, it has developed its offering to include Baileys Coffee, Baileys Orange Truffle, Baileys Chocolate Luxe, Baileys Almande, and Baileys Salted Caramel.

The latter flavour was introduced in time for Christmas this year too, hitting supermarket shelves earlier this autumn.

It has been described as a “truly irresistible taste”, which can be used in cocktails, coffee, on its own or poured over ice cream.

While Baileys Salted Caramel can be found in Asda, Morrisons and Sainsbury’s at the moment, its Red Velvet flavour is only available online from The Bottle Club. Consumers can pre-order the 750ml bottle from the website for £17.99, with the drink expected to be shipped out on December 27th.

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